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Polaris ‘Winning Riders’
Program Continues
For the sixth consecutive year, state and provincial snowmobile
organizations across North America are receiving contributions from the
Polaris “Winning Riders” program, which generates support for the groups
based on sales of new Polaris snowmobiles.
From Newfoundland to Washington and Alaska to Quebec, snowmobile
associations are receiving “Winning Riders” funds proportionate to the
number of new Polaris snowmobiles sold within each state and province.
Polaris is making contributions to snowmobile associations in 13 Canadian
provinces and territories and 24 states in the United States.
Polaris also announced it is extending the Winning Riders program through
the 2011 sales season, meaning contributions will be made next year based
on retail sales of new Polaris snowmobiles between April 1, 2010, and
March 31, 2011.
“The passion for snowmobiling is running strong across the North
American Snow Belt,” said Scott Swenson, vice president of the Polaris
Snowmobile and PG&A Division. “We see real benefits in supporting these
associations that coordinate activities of snowmobile clubs and help develop
great riding opportunities.”
Polaris makes the “Winning Riders” contributions with “no strings
attached,” allowing each group to decide how to use the funds it receives.
Projects funded by Winning Riders donations in recent years have included
membership drives, trail and grooming programs, legislative efforts, tourism
promotion and more.